Political campaigns

How to Use Social Selling for Political Campaigns

Over the years, social selling has become a very popular component of marketing strategies in a variety of industries. I have noticed that its benefits, however, have yet to be exploited by many, especially those running for office. Social selling is about building relationships. It’s the process of using social media to convert prospects into […]

Political campaigns

Should taxpayers’ money be spent on political campaigns?

Running for office in New York is very expensive, and good government advocates hope that a system of state-funded campaigning can change that. Campaigning for a seat in the Senate or State Assembly could cost well over $100,000 to win. A campaign for governor could cost tens of millions of dollars. This is the reality […]