Political campaigns

Winning political campaigns have ‘sexy women, beer, pizza and music’ – POLITICO

Have you ever wondered what it’s like to be at the heart of a relentless, overwhelming and winning political machine? Wonder no more.

Dominic Cummings, once Boris Johnson’s top aide and now a thorn in the side of almost everyone in British politics, used his subscription newsletter to say that ‘winning political campaigns’ have ‘sexy women, beer, pizza and music at the office friday and saturday night because the place is bursting with energy” (author’s italics). Cummings’ comments were also picked up for non-Substack subscribers by a Telegraph reporter.

What else do these campaigns do? Well, “they like to kick their opponents in the street at 10 p.m. on Saturday nights when the other side is in ‘work-life balance’ mode.”

Cummings also gave advice to the opposition Labor Party on how to defeat the Tories and regain power. Her plan would be to ditch Keir Starmer – a ‘dead player’ – and replace him as party leader with ‘a Midlands woman’, move party HQ from London to the Midlands and focus on the economy and crime (it’s fighting crime, not causing it).

He added that Labor should drive Prime Minister Boris Johnson and his wife Carrie ‘mad with rage and panic every Saturday night’ while they wait for the Sunday newspapers to come out, ‘thus creating a wave of horrible phone calls to across the conservative world and constantly ruining everyone’s weekends.

Cummings says the Vote Leave Brexit campaign he led was just that kind of political machine. “We had the whole government machine against us, but some rank and file personnel were truly insane in their focus and drive,” he wrote.

How crazy? “So crazy that friends were telling me things like ‘I’m scared X will have a heart attack and die, he basically lives in the office and has gone grey. Losers don’t answer the phone on Saturday afternoon and complain about “work-life balance”.

Vote Leave was, Cummings said, “like Animal House” — a reference to John Belushi’s late 1970s comedy about a loud, unsettling college fraternity.