Vote.org, a political engagement organization, will contribute $10 million to a campaign to engage young voters, marking the group’s largest investment in boosting youth voter turnout. The campaign will seek to reach more than 4 million voters aged 18-30 via social media by providing online resources on how to register, complete mail-in ballots or check voter status. ‘registration.
“Young people in communities of color face disproportionate challenges to civic engagement – taking time off work to vote, long lines at polling places, and anti-election legislation aimed at denying students of their rights”, Vote.org says on his site. “While Vote Ready will reach voters of all ages and demographics, this campaign is specifically aimed at activating young voters of color, especially at historically black colleges and universities (HBCUs), minority-serving institutions ( MSI), trade schools and community colleges.”
The new campaign, titled “Vote Ready”, is the group’s latest effort to reach its goal of registering more than one million young voters before Election Day. Vote.org has already registered more than 381,000 new voters since the end of the 2020 elections, according Politics, and band members say they are confident they can hit 1 million by November 8.
The campaign will focus its efforts on a handful of key swing states that have some of the highest populations of young voters, including Arizona, Georgia, North Carolina, Texas, Colorado, Michigan, Ohio , Wisconsin, Florida, Nevada and Pennsylvania, the exit reported. Each of these battleground states is expected to hold closely watched races that could determine which party takes control of Congress in November.
According Vote.org. However, the group could face an uphill battle as midterm elections typically see lower voter turnout.
Organizers will also have to fight the growing sense that the vote doesn’t matter, as New York Times / Siena College Poll carried out at the beginning of July found that nearly half (48%) of voters aged 18-29 do not believe voting makes a difference.
Original location: Electoral organization invests $10 million to boost youth turnout in midterm elections
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