Political campaigns

Imperatives of thematic political campaigns

Democracy is a style of government in which the people have the right and authority to deliberate and decide who rules them at any time.

It is commonly referred to as the government of the people by the people and for the people. This usually suggests that the people are at the heart or center of a true democracy.

Nigeria, as an independent country, has been immersed in political advertising campaigns since the first republic. In the early days of democracy, we were told how powerful some of our political leaders were to market themselves to the people as the best for office.

We were told how the late Nnamdi Azikiwe wrestled and defeated the “mammy-water” siren and bottled it just to shore up the intellectual, spiritual and other virtues they felt qualified him for the office.

The late leader Obafemi Awolowo was said to have magic power that he was able to know all the conspiracies against him. Ahmadu Bello was introduced to the electorate as a man with a magic carpet that could take him to the moon. This was then our model of political advertising campaigns.

Political advertising as a phenomenon has always been with us in one form or another. However, the trend of destructive campaign strategies to tarnish an opponent’s image is relatively new in Nigeria, and of course takes on a dangerous dimension.

Distorting the truth about a candidate primarily by emphasizing their personal attributes at the expense of information about the issues on the ground is quite risky and destroys our political structure.

Political campaigning serves a useful political function by virtue of its informative nature. No doubt it creates and promotes a general awareness within the electorate.

It is a proven fact that limiting electoral information on the quality of political candidates has a profound effect on the political structure of a fact; the transexual and the dictatorship will be greater if the electorate knows little about the candidates.

For, according to Goldenberg, the quantity and quality of information available to voters has consequences for voters’ interests in voter turnout, familiarity with candidate names and reputations, candidate evaluation, and eventual choice of vote.

The implications of this can be said to mean that defamation can grossly deprive a candidate of their votes. Funny enough we are a people who believe that the loudest shouting man speaks the truth therefore political gladiators would hire the services of propagandists to help twist the truth about an opponent and sell them to the electorate as a bad person.

Distorting the truth about a candidate primarily by emphasizing their personal attributes at the expense of information about the issues on the ground is quite risky and destroys our political structure.

Information about the issues is more important to the electorate than defamation of the candidate. The electorate is usually more concerned about who this candidate is, what is he coming to do and what has he done before?

We believe that Nigeria, by imbibing a destructive political advertising structure, seems to be heading towards self-destructive tendencies, which benefit no one.

It is unfortunate that the country’s political actors and shareholders devote more campaign energy to image-making or laundry than to problem-solving. It’s no wonder we have the “knock it down” campaign syndrome ravaging the country.

Remember how Goodluck Jonathan’s political opponents took to the media distorting his image as a docile leader who could not muster the energy needed to fight terrorists, deal with rising fuel prices or fight the corruption in the corridor of power. Hence the popular choice to drive it out.

Today, we are all witnessing the success of the country under the new leadership. We probably have less corrupt tendencies in the corridor of power with 80 billion naira of public funds missing overnight, prison breakouts on the rise and kidnapping stories on the rise.

There is a great need to guide the personality profile marketing or image laundry exercise with extreme care to avoid selling a bad product as a good one, which ultimately equates to regrets for both sellers than for buyers.

Read also: Electoral value, national value and political impunity

The media and agencies must realize that the slander campaign goes beyond financial benefits to the company and individuals; it involves the future of Nigerians, even unborn babies.

Today, the leaders we sold a few years ago have borrowed the future and the joys of our youth. Worse still, the borrowed money has been invested in projects that have no immediate benefit for the population.

We must not forget that our politicians see the electorate as an asset of enormous value in getting them elected and harnessing our common good for their unborn generations.

Nigeria urgently needs national worth, but not before we choose our leadership well. We must elect leaders who can creatively and resourcefully develop a national character with which they can live and lead. But it starts with what we project to the electorate – The theory of the media agenda and its agencies.

We do not need leaders who are not interested in the development of our economy, who would rather go abroad for health vacations than develop our hospitals, or who would rather send their children abroad to school rather than developing our education sector.

Countries that have become viable nations have consciously embraced national values ​​and worked hard over the years to create a political environment where accountability and decency are the order of the day.

God has been faithful to Nigeria. We have overcome many problems, a few of which are powerful enough to cause disintegration. We have been blessed with resources whose oil has become a curse. We have been unlucky with leaders who cannot come together and move us forward as a great and united people.

The time has come for us to put an end to all these political campaigns of slander! It is a strategy of the few against the majority, a destructive weapon against our peace and progress!!