Gone are the days of paying for billboards, newspapers, advertisements on benches and bus stops. Everyone has the ability to access a world of information right in the palm of their hand. If you’re like me, you check your emails 50 times a day and get notifications on multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he builds a digital strategy at Bardstown Bourbon Co. We explain how to collect data and develop A/B tests to determine which digital ads are working. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you’re a bourbon brand, here’s your chance to take some notes.
Show Notes:
- Above the Char with Fred Minnick (@fredminnick) explains why rye whiskey labels are green
- Talk about your introduction to whiskey and led you to develop a popular instagram account @thedailydram
- Did you make a big career change to get into bourbon?
- What was Bardstown Bourbon Co’s vision for a digital strategy?
- How do you create a story for your brand if you are new to the market?
- How to turn a story into a digital asset?
- How did you examine the data to determine who is linked to your brand?
- What did you find engaging content?
- How do you decide how to follow a trend?
- How long do you have to react to a trend before it becomes obsolete?
- Is there more value in someone else creating content rather than the brand doing it?
- Where do you place your bets with follower-based influencers?
- How to measure the success of a digital campaign?
- @bardstownbourbonco
- Support this podcast on Patreon
This post first appeared on Pursuit of the Bourbons at https://bourbonpursuit.com/2022/05/26/359-innovative-digital-strategies-for-bourbon-marketing-with-brandon-smith-of-bardstown-bourbon-company/
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