Political campaigns

Why This Political Strategist Thinks The Metaverse Can Change Political Campaigns

Political leaders communicate using a variety of advanced technologies in places where people connect, socialize and get their news. In order to speak to millennial voters in their language and location, politicians are experimenting with AI-powered movies, video games, apps, and streaming services. Analytics India Magazine reached out to The Ideaz Factory’s chief strategist, Sagar Vishnoi, to learn more about such experiments in reaching today’s generation of voters.

Vishnoi is a political activist and communications expert with a key background in political communications. He has extensive knowledge of strategy and has developed and executed strategies for various politicians, political parties and governments.

When asked about the diverse experiences around political campaigning and the changing trajectory of political advertising, Vishnoi said politicians are embracing a number of emerging media to reach voters. “From Barack Obama using social media in the 2009 campaign, to Prime Minister Narendra Modi using holograms in 2012 and 2014, to Naveen Patnaik’s 2019 augmented reality campaign, the VDR (visual dialogue replacement) campaign. of Manoj Tiwari in 2020, and Arvind Kejriwal in 2020 – the technology around political campaigns is changing,” he said.

Shedding light on Meta and political campaigns in and around Metaverse, Vishnoi said, “Meta, including several other companies, has been experimenting with the Metaverse where people can create their avatars, attend events, and even buy something through crypto or trade with NFTs. Since the world is now moving towards the metaverse, it is high time that political parties start embracing it as well.

Responding to how the gaming industry can also contribute to political campaigns, Vishnoi said, “Joe Biden and Kamala Harris’ ‘Build Back Better with Biden’ campaign used an in-game app with the video game ‘Fortnite’ , where a video game was used to convey the message of the campaign. In that sense, I’m sure we’re going to see political ads or campaigns, even in the Indian video game industry.”

But often what happens in the Western world doesn’t quite fit the Indian political industry. So when we asked if all the discussion around politics in Metaverse was just speculation, Vishnoi explained, “No, it’s not speculation anymore. I’m sure you’ll see one of the biggest political parties using the metaverse in their election campaign very soon. Leaders must reach out to voters to communicate their policies and organize town hall meetings and forums for debate.

Vishnoi then added that “in addition to helping politicians engage with general voters, the metaverse can segment these people based on their data and help political parties reach voters abroad. But I also think it will probably only be a public relations tool at first until future leaders understand its importance.

Speaking about Metaverse’s ability to help political parties in fundraising, Vishnoi said the possibilities are immense. According to him, the platform can help political parties to obtain funds even from abroad.

“The platform can also be used for fundraising. Let me tell you about an interesting museum I saw a few weeks ago; it was a virtual museum of a particular political party, held in a very private way, sorry I can’t divulge too many details.”

Vishnoi further explained, “What actually happened there were paintings of a political party and, of course, the political symbol of the party. So, I visited the museum through my VR headset and suddenly I was looking at different paintings of rulers – almost 70 different photos were displayed there. There were pathways, corridors and so on. It was quite an immersive experience for me.

Elaborating on the profitability of such events, Vishnoi said, “It also provided an option to buy the paintings, which I think can be a great way to raise funds overseas. It was like a pilot program by a political party, they’re going to launch it soon, it’s confirmed.

However, when asked if there was anything to be done at the government level, Vishnoi was affirmative.

“It needs to be clear how they will handle buying and selling places in the metaverse using non-fungible tokens (NFTs); how the government will handle intellectual property rights, transaction taxes, misinformation, and regulatory and governance structures remains a mystery.

Vishnoi thinks the government needs to clarify how data localization works and how tech companies, and even governments, would allow avatars to be identified. “Before entering the metaverse, governments, executives, and IT companies need to consider a number of issues,” Vishnoi concluded.